Secret Walls @ The Chevy Sound Garage
Place: SXSW Austin, Texas
Task: MOSS Creative partnered with MONOREX and Chevrolet to create Secret Walls SXSW, a four-day series of art battles and musical presentations at the Chevy Sound Garage venue, SXSW 2012. In front of crowds of onlookers, 10 of the world?s top graffiti and street artists competed using whiteboards and black pens complemented by REEPS 1 (the human beat boxing machine) in the hope of capturing the coveted title of Secret Walls Champ. This event was bookended by a complimentary road-trip brand video. MOSS Creative was responsible for establishing relationships between brand and talent, creative directing, producing and managing the event.
Vitamori is the leading purveyor of Prêt-à-Couture?: rare and extraordinarily crafted works from some of the world’s most sought-after artisans. Our online gallery is a carefully curated space built around the works we sell, most of which are exclusive to us. The access, experience and service are available by invitation only.
Project: Web-Product Shots
Tasks: Concept, Art Direction, Production
Considering that Vitamori is an online gallery of rare Prêt-à-Couture? goods, it?s fitting that the presentation of each item of clothing represents an object in a floating art gallery of products with personality and movement. Working in collaboration with Tender Creative, the MOSS Creative team envisioned the concept of the Invisible Man. Garments and accessories are photographed on a fit model, who is then digitally removed, leaving an image that seemingly comes to life in a way that lets the viewer experience the item and imagine it in real-life use. The fresh perspective is the result of collaboration by MOSS-selected stylists, photographers and editors.
Scavolini + Lisa Spindler
Project: Scavolini + Lisa Spindler
Task: Creative Direction, Producer
Paired internationally known photographer Lisa Spindler with Scavolini, Birmingham, Mich., to produce a pop-up gallery show in Scavolini?s ultra-chic showroom. Because Spindler had not shown new works in several years, the preview attracted a creative reunion of Detroit?s brightest.